Our Work

Our products and client work

We label each piece of work by what it is, so you know exactly what you are looking at.

Independent projects

Products we built and run

Case studies

Retention and lifecycle projects

Three engagements, three different problems. Client names are kept private.

Client Case StudyFintech / Digital Banking

From Leaking Retention to 58% D30: A Digital Banking Turnaround

A digital banking app with a live MoEngage instance was seeing D30 retention below 33% and rising push opt-out rates. We rebuilt their lifecycle from the ground up: new event taxonomy, new segmentation, new journey architecture. Then we shipped 12 journeys in 90 days.

D30 Retention
31% to 58%
Revenue per User
Baseline to 3.2×
Push Opt-out Rate
34% to 11%
Time to First Journey
6–8 weeks to 12 days
Read the full case study
Client Case StudyE-commerce / Retail

Win-Back Sequences That Recovered 23% of Lapsed Buyers

An e-commerce business had a growing segment of lapsed buyers and no active re-engagement programme. We designed, built, and launched a Klaviyo win-back system in 8 weeks, and recovered nearly a quarter of customers they'd written off.

Lapsed Buyer Recovery
~4% to 23%
Repeat Purchase Rate
18% to 41%
Email Open Rate
14% to 31%
Revenue from Email
Negligible to 19% of total
Read the full case study
Client Case StudyFood & Beverage / Subscription

Building Customer Success Systems That Cut Churn by 44%

A food subscription business was losing nearly a third of subscribers every month with no system for spotting at-risk customers. We built a customer success function from scratch: playbooks, tooling and measurement. Monthly churn dropped by 44%.

Monthly Churn Rate
32% to 18%
Support Response Time
18 hrs avg to 2.4 hrs avg
D45 Retention
51% to 74%
NPS Score
22 to 61
Read the full case study

Illustrative examples

Samples that show how we think

These are not client engagements and do not report real results. Interactive concepts are built for brands without being commissioned, approved or used by them. If a brand adopts one, it moves to Case studies.

Interactive concepts

Illustrative ExampleInteractive concept

Miva student lifecycle

A concept showing how communication could change across six student stages, from studying through to alumni, with an example message and next best action for each.

Built as a sample. Not a client engagement.

Explore the concept (opens in a new tab)

Illustrative workflows

Sample business automation workflows. Yours would be designed around how your team works. See them on the automation page →

Illustrative Example

Handling a new enquiry

  1. A form is submitted
  2. The details are saved in one place
  3. The person gets an acknowledgement
  4. A team member is notified
  5. A reminder appears if nobody has replied after two days
Illustrative Example

A weekly summary report

  1. Numbers are pulled from your tools on a schedule
  2. They are combined into one summary
  3. Gaps or odd figures are flagged for a person to check
  4. The summary is sent to the team every Monday
Illustrative Example

Onboarding a new customer

  1. A customer signs up
  2. A welcome message is sent
  3. A setup checklist is shared
  4. A reminder is sent if a step is still open
  5. A person steps in if the customer looks stuck

How we label our work

Client Case Study

Work done for a client, with the client kept private and results reported as measured.

Independent Project

A product or tool we built and run ourselves.

Illustrative Example

An interactive concept or sample workflow built to show how we think. Not a client engagement, and not approved or used by any brand it features.

Prototype

An early build made to test an idea. Not a finished product.

Professional Experience

Work from the founder's earlier professional background, with details anonymised.

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