Our Work

Results, not
case study theatre

Three engagements. Three different problems. One consistent outcome: the retention metric moved. Here's what we built, what we measured, and what happened.

From Leaking Retention to 58% D30: A Digital Banking Turnaround

A digital banking app with a live MoEngage instance was seeing D30 retention below 33% and rising push opt-out rates. We rebuilt their lifecycle from the ground up: new event taxonomy, new segmentation, new journey architecture. Then we shipped 12 journeys in 90 days.

ClientA digital banking app
IndustryFintech / Digital Banking
Duration90 days
EngagementEmbedded Operator
D30 Retention
31%58%
Revenue per User
Baseline3.2×
Push Opt-out Rate
34%11%
Time to First Journey
6–8 weeks12 days
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Win-Back Sequences That Recovered 23% of Lapsed Buyers

An e-commerce business had a growing segment of lapsed buyers and no active re-engagement programme. We designed, built, and launched a Klaviyo win-back system in 8 weeks, and recovered nearly a quarter of customers they'd written off.

ClientAn e-commerce business
IndustryE-commerce / Retail
Duration8 weeks
EngagementRetention Sprint
Lapsed Buyer Recovery
~4%23%
Repeat Purchase Rate
18%41%
Email Open Rate
14%31%
Revenue from Email
Negligible19% of total
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Building Customer Success Systems That Cut Churn by 44%

A food subscription business was losing nearly a third of subscribers every month with no system for spotting at-risk customers. We built a customer success function from scratch: playbooks, tooling and measurement. Monthly churn dropped by 44%.

ClientA food business
IndustryFood & Beverage / Subscription
Duration12 weeks
EngagementEmbedded Operator
Monthly Churn Rate
32%18%
Support Response Time
18 hrs avg2.4 hrs avg
D45 Retention
51%74%
NPS Score
2261
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