Faith
Nwaubani
Lifecycle Marketing Specialist · Retention Engineer
I build lifecycle infrastructure for fintechs and digital businesses that are losing users they shouldn't be losing. My work sits at the intersection of product data, behavioural psychology, and CRM operations.
I've rebuilt retention for a digital banking app that had a live MoEngage instance but wasn't seeing results. I designed win-back systems for an e-commerce brand that had a dormant list and no post-purchase sequence. I built the customer success function for a food subscription business from scratch — playbook, onboarding, and all.
I work embedded — inside your tools, your Slack, your reporting cadence. I don't hand over a strategy deck and leave. I build, ship, measure, and optimise, then document everything so your team can own it after I'm gone.
Expertise
I'm not a generalist marketer. I specialise in the systems layer — the architecture, the data, the journeys, and the measurement that make retention work at scale.
How I Work
Embedded, not advisory
I work inside your tools. Your MoEngage, your Slack, your data. I don't send recommendations from the outside.
Data before decisions
Every engagement starts with an audit. Nothing gets built until I understand what's already there and what's actually causing the problem.
Measurement baked in
Every journey ships with a success metric, a control setup where possible, and fortnightly reporting. You always know what's working.
Documentation on exit
When the engagement ends, your team owns the work. I document everything so knowledge doesn't leave with me.
Experience
Customer Success Lead — Food Business
Built the customer success function from scratch for a subscription food business. Designed onboarding flows, churn prediction playbooks, and proactive touchpoint systems. Reduced monthly churn by 44% in 12 weeks.
Lifecycle Marketing — E-commerce
Designed win-back email sequences and post-purchase lifecycle journeys for an e-commerce brand. Recovered 23% of lapsed buyers and grew repeat purchase rate from 18% to 41% in 8 weeks.
Embedded Operator — Digital Banking App
Rebuilt the entire lifecycle architecture for a digital banking app. Audited and redesigned their MoEngage instance, shipped 12 journeys in 90 days, and grew D30 retention from 31% to 58%.
Founded GrowNowNow
Formalised the practice as GrowNowNow — an embedded lifecycle marketing service for fintechs and digital businesses that need senior retention expertise without the overhead of a full-time hire.
Let's build something measurable
I take on 2–3 new clients per quarter. If the timing is right, let's talk.
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