About

A small, founder-led company building practical systems

GrowNowNow is an early-stage technology company based in Lagos, Nigeria. We build our own AI products, design business automation for other teams, and help companies keep more of the customers they already have.

What we do

One idea behind three services

Most small businesses lose time and customers in the same places: work that is still done by hand, tools that do not talk to each other, and new customers who sign up and never come back.

We work on those problems from three angles. We build products ourselves, we design automation for client teams, and we fix the onboarding and lifecycle journeys that decide whether customers stay.

Where we are deepest

Retention is the part we know best

Our founder has spent years running customer journeys at scale, from the first day a customer signs up through to winning back the ones who drift away. That experience shapes everything we build, including our automation and our products.

  • 115+

    Trigger-based journeys live

    across onboarding, retention and win-back

  • 11.5M+

    Automated messages sent

    by those journeys

  • Up to 722%

    Uplift over control groups

    compared with customers who got no message

  • 73%

    Lift in conversion

    from a self-built targeting model that found 23,000+ likely customers

See how we work on retention →

What we have built

Products you can try today

Both products are live. They are early, and we are still learning from the people who use them.

Client case studies and independent projects are on the Our Work page, each labelled for what it is.

The team

Who you will work with

Faith Nwaubani, founder of GrowNowNow, smiling in front of the Café Cursor Lagos event signage

Faith Nwaubani

Founder & Product Builder

Faith is a lifecycle and retention specialist with more than three years owning the customer journey after sign-up, from onboarding to win-back, for a digital bank serving over 4.7 million customers. They build the segmentation and trigger logic directly from raw behavioural data, and use Claude to build internal martech tools for brands.

More about Faith

Hands-on in MoEngage, Netcore and Klaviyo, and with workflow tools such as Make, they turn repetitive marketing and operations tasks into software that teams use every day. They also built AutoPost and Cheerly, which run today.

Known for

  • Full-lifecycle journey design across email, push, SMS and in-app
  • Targeting models that find the customers most likely to convert
  • Building their own automation instead of waiting in an engineering queue
  • Reporting honestly on what moved the numbers and what did not
Chiamaka Mushinwa, Technical Product Manager at GrowNowNow, standing on a rooftop terrace

Chiamaka Mushinwa

Technical Product Manager

Chiamaka runs technical product management and manual QA at GrowNowNow. They write the requirements and specs, run the backlog and releases, and test every release by hand before it ships. With more than three years delivering digital banking and payment integrations, they now lead technical product work on AI-powered reconciliation for banks and fintechs.

Track record
  • Led user acceptance testing across 5 releases, catching 30+ defects before production and cutting failed-transaction complaints by 21%
  • Delivered payment integrations that supported 18,000+ monthly cross-border and payment transactions within five months of launch
  • Lifted digital onboarding completion by 19% by turning customer feedback and transaction data into priorities
  • Trained in software testing, SQL for testers and data analysis

How we work

What you can expect

Plain language

We explain what we are doing and why, without jargon, so you can make decisions with confidence.

Your tools first

We look at what you already pay for before suggesting anything new.

Small, finished steps

We ship one useful piece at a time, so you are never waiting months to see anything.

Honest reporting

We tell you what worked, what did not and what we would try next. We do not promise results we cannot control.

Have something you want to simplify?

Tell us what is taking too much time. We will say honestly whether we can help.