Lifecycle Engineering for Fintechs

Your users are haemorrhaging.
We stop the bleed.

You built a great product. Your MoEngage instance is live. But 40–60% of activated users disappear before month two. We build the lifecycle infrastructure that closes that gap — with journeys, segments, and triggers engineered to last.

Book a Discovery CallSee the numbers
MoEngage certified
3 fintechs scaled
No retainer lock-in
Live client metrics
0%
✦ per engagement
avg. churn reduction
0.0×
✦ lifecycle-attributed
revenue uplift per user
0d
✦ guaranteed
to first measurable lift
Worked with & inside
🏦 Digital banking app
🛒 E-commerce business
🍽️ Food subscription business
0%
Average churn reduction across engagements
0.0×
Revenue per user uplift, lifecycle-attributed
0+
Production MoEngage journeys shipped
0d
Typical time to first measurable lift
The Real Problem

You have the data.
The system isn't using it.

Most fintech lifecycle stacks are running on vibes. The platform is on. The events are tracked. But the intelligence that turns data into retention hasn't been built yet.

01
Your MoEngage is live but not working
Events are firing. Segments exist. But the journeys are shipping late, the copy is generic, and nobody owns the optimisation loop. You're paying for a tool you're barely using.
02
Activation is leaking before day 14
Users complete onboarding but don't reach "first meaningful action." The funnel drops 40–60% in the first two weeks — a systems problem, not a product problem.
03
Retention isn't in anyone's job description
Product owns the app. Growth owns acquisition. But the user lifecycle lives in a gap between teams. Nobody is engineering the journey from activated to retained to revenue-generating.
04
You can't hire for this full-time yet
A senior lifecycle marketer who can also navigate MoEngage's data layer commands ₦25M+/year. We give you that capability on a project basis — embedded, not advisory.
◉ Case Study — Digital Banking App

What actually happened
when we took over.

90-day engagement. 12+ production journeys. Measurable retention and revenue lift — auditable.

D30 Retention
31%
→
58%
▲ +87%
After deploying structured onboarding + early-habit lifecycle journeys in MoEngage for a digital banking app.
Revenue per User
Baseline
→
3.2×
▲ +220%
Lifecycle-attributed transactions vs. matched control group. Measured over 90 days post-journey activation.
Push Opt-out Rate
34%
→
11%
▼ −68%
After restructuring messaging cadence, frequency cap, and personalisation signals. Users receive fewer, better messages.
Time to First Journey
6–8 weeks
→
12 days
▼ −80%
From brief to live MoEngage journey. We own the build, copy, logic, and QA — your engineers aren't blocked.
⚡
These aren't projections. They're from a live 90-day engagement with a digital banking app. We can share methodology on a call.
Our Work

Results you can
point to

Digital BankingEmbedded Operator

D30 retention 31% → 58% in 90 days

+87%
Read case study →
E-commerceRetention Sprint

23% of lapsed buyers recovered with win-back sequences

+475%
Read case study →
Food BusinessCustomer Success

Monthly churn cut from 32% to 18% in 12 weeks

−44%
Read case study →
View all case studies →
What We Build

Three ways to work

Every engagement is hands-on. We don't consult — we build, operate, and optimise your lifecycle system.

⚙️
01
Lifecycle Architecture
We design your full-stack lifecycle system: event schema, segment logic, journey triggers, and channel strategy. You get infrastructure, not a slide deck.
MoEngageData MappingJourney DesignSegmentation
Start here if you have no system
🚀
02
Retention Sprint
A focused 8-week engagement. We audit your current stack, identify your highest-value retention lever, build and ship the journeys, and hand over a measurement framework.
8 WeeksMoEngage BuildA/B TestingReporting
Fastest path to results
🔁
03
Embedded Operator
One lifecycle engineer inside your stack, your cadence, your Slack. We operate the platform, optimise journeys, and run the weekly reporting loop. No FTE overhead.
OngoingFull Stack OpsMoEngage + CRMWeekly Reports
Ideal for Series A+
How It Works

From call to live
in 2 weeks.

01
Discovery Call (30 min)
We learn your current MoEngage setup, your biggest retention gap, and what "success" means to your team. No pitch — just diagnosis.
02
Lifecycle Audit (Week 1)
We map your existing events, segments, and journeys against industry benchmarks. You get a written audit report before any work begins.
03
Scope & Sign
We agree a focused scope with clear deliverables, timelines, and success metrics. Month-to-month or sprint-based — no 12-month lock-in.
04
Build & Ship
We build in your MoEngage instance. You see the journeys before they go live. We do the QA, the deployment, and the post-launch monitoring.
05
Measure & Iterate
Fortnightly reporting with lift data. We optimise based on performance, not assumptions. You always know what's working and why.
Our commitment to you
“If you don't see measurable lift within 90 days, we revisit the engagement — at no extra cost.”
📅
Discovery to first live journey: 2 weeks
📊
Fortnightly performance reports
🔧
We work inside your tools — no new stack
📋
You own everything we build
🤝
Direct WhatsApp access to Faith
What Clients Say

Don't take our word for it

★★★★★
Faith took over our MoEngage instance when it was basically a liability. Within 6 weeks we had proper segmentation, 8 live journeys, and our D30 retention was climbing for the first time in a year.
HG
Head of Growth
Leading Digital Banking App
★★★★★
We were burning cash on push notifications that nobody was reading. GrowNowNow rebuilt our messaging logic from scratch. Opt-outs dropped by half. Open rates tripled.
CF
Co-founder
B2B Payments Startup
★★★★★
The thing I appreciate most is that she speaks in data. Every recommendation had a measurement framework attached. That's rare in lifecycle marketing.
CT
CTO
Series A Fintech
Faith Nwaubani
MoEngage Certified
Lifecycle MarketingMoEngageUser RetentionFintech
The Person Behind This

Faith Nwaubani

I've spent the last five years inside fintech lifecycle stacks — most recently leading MoEngage implementation at a digital banking app where I shipped 12+ production journeys that drove the retention and revenue numbers you see above.

I started GrowNowNow because I kept seeing the same pattern: great products with MoEngage licences they weren't using, and retention funnels nobody owned. The answer isn't more tooling. It's a lifecycle engineer who can ship.

That's what I do. No decks. No roadmaps. Live journeys.

5+
Years in fintech lifecycle
12+
MoEngage journeys shipped
90d
To measurable lift
◉ Limited spots available

Ready to stop leaking users?

We take on 2–3 new clients per quarter. If your MoEngage stack isn't generating retention, book a 30-minute call. We'll tell you exactly what we see.

Book a Free Discovery CallEmail us directly
✓ No retainer lock-in✓ Results in 90 days or we revisit✓ You own the work